At The Peer Training Group, we go beyond teaching what to sell and focus on how to sell it effectively in your world. Every sales environment is unique, which is why we don’t believe in one-size-fits-all solutions.
We craft customised, high-impact sales training based on your specific products and sales challenges. Before we even step into the training room, we conduct a pre-course assessment to understand your current sales reality, your team’s competencies. This logical analysis highlights the gaps and the obstacles standing in the way of performance.
Then we create training that refines your sales process perfectly and delivers results from day one.
We don’t just teach sales; we turn it into a way of life.
Our National and International Footprint
The Peer Training Group is proudly South African, with a strong national presence and certified trainers across all major provinces. Internationally, we operate actively in countries like Kenya, Uganda, Nigeria, and Tanzania. Whether delivering in-person workshops or remote coaching, we meet clients where they are—and take them where they need to grow.
Founded by renowned sales strategist Clive Price, The Peer Training Group is the go-to sales training provider for businesses across Africa. With 30+ years of proven impact, we’ve trained thousands of delegates in leading-edge sales psychology and behaviour-based selling skills.
His method is simple “Selling isn’t a talent. It’s a skill. And anyone willing to learn can master it.”
✅ Peer-to-Peer Learning
We pioneered the Peer Training System™, where knowledge is transferred, tested, and coached on the job. It’s practical. It sticks. It works.
We don’t believe in one-size-fits-all. Every training intervention is customized to your business objectives and rooted in real-time sales performance.
Sales isn’t just about what you say. It’s about how you think and how you show up. We train mindset more than method.
The 7 Step Sales Process™ is a proven framework that helps salespeople prepare, build rapport, uncover needs, present value, and close effectively.
